Thanks to global athletic leader, New Balance, a new kind of “night on the town” was just launched this month to help active, social women connect with each other and achieve personal fitness goals together. And with summer being sunny + totally present, I can’t think of a better way to spend girl time while working on that bikini bod for the weekends coming up. So without further ado, every say Bonjour + Hola to Girls’ Night Out!
Girls’ Night Out will offer women the opportunity to redefine what a “night out” with their girlfriends means to them. GNO MeetUp will allow women across the country to plan their perfect girls’ night out by finding group runs, creating new running routes, discovering new hangouts, and inviting friends to meet up for a run. Users can also opt-in to receive “Buzz Run” alerts when new group runs are created in their city or town. To celebrate a night on the town, women are encouraged to share their experiences using #NBGNO on Twitter and Instagram.
“Girls’ Night Out is inspired by women doing what they love – connecting with friends and sharing a night out,” said Norma Delaney, Senior Manager of Global Advertising and Brand Strategy for New Balance. “The program is designed to provide easy-to-use tools to enrich women’s busy lives so that they and their friends can be challenged, rewarded, educated, entertained, pampered, and most importantly, connected, to experience what they enjoy most – fitness and friends.”
Events in Boston and New York will begin and end at each city’s New Balance Experience Store. After a warmup and stretch led by certified fitness trainers, attendees will head out on a 3-mile run. The course and activities along the way will vary each month depending on the event theme. After the run, a private event at each store will feature Q&As and demonstrations with health and fitness experts, snacks and drinks, premium gift bags, and more. RSVP is required to attend each event, and can be completed within the digital tool too!
So how do you get involved? Here are the upcoming event deets:
NEW YORK
New Balance Experience Store, 150 5th Avenue
June 26, 6:00 p.m.
July 17, 6:00 p.m.
BOSTON
New Balance Experience Store, 583 Boylston Street
June 24, 6:00 p.m.
July 22, 6:00 p.m.
When I walked into the recent NB Girls’ Night Out with my friend Ann Parker, I honestly had no idea to expect with it being their first GNO NYC event! But, the two of us not only had a great time meeting other girls who were into fitness but also getting in a great workout before all of the #NBliving happened at their store. Let’s just say I will definitely be back for the next one in June!
stretching new balance style before the running!
connecting fitness + friends!
some of my favorite moments at the girls’ night out event in nyc!
and we’re off!
goodie bags galore!
photo opp mid run on the highline!
Whether you’re looking for an out of the box way to grab your best gals and celebrate summer with a night running around town or just want to meet a whole new crew of girls who love all things fitness, check out the upcoming New Balance Girls’ Night Out events! It’s totally the new {balance} way to run the world, girls!
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